Meet Erin

Erin
Lawler, M.S.

Engineer × Product Strategist. I partner with founders to turn raw ideas into market-ready, investor-backed companies — products that are fundable by design.

Erin Lawler
Erin Lawler
Founder & Product Strategist · ErinVentures
The Journey

From circuit boards to cap tables

I'm an electrical engineer and UX practitioner turned product strategist. I earned my B.S. in Electrical Engineering at Hampton University and an M.S. in the field, then spent 12+ years taking products from conception to launch to iteration across AI, fintech, automotive, healthtech, and SaaS — living the highs and lows of building, and learning what separates a good idea from a fundable one.

I build in tech, for good. The work I care about most is opening doors — helping founders who've too often been overlooked turn raw ideas into market-ready, investor-backed companies. Along the way I've helped build products that have collectively raised over $50M — proof of what well-crafted solutions can do when they meet a real market need.

As a UC Berkeley VC University fellow, I bring an investor's lens to the founder's table — pattern recognition, capital strategy, and the discipline to build what matters and cut what doesn't. Rooted in Detroit, I advise startups on products that are fundable by design.

Credentials

Background & expertise

A rare blend of deep technical fluency, product craft, and investor perspective.

Education
B.S. Electrical Engineering, Hampton University · M.S., Electrical Engineering · UC Berkeley VC University fellow.
Disciplines
Electrical engineering · UI/UX · Product strategy.
Experience
12+ years taking products from conception to launch to iteration.
Sectors
AI · Fintech · Automotive · Healthtech · SaaS.
Ethos
Building in tech, for good — opening doors for overlooked founders.
Focus
Product-market fit, investor readiness, and high-level strategy.
Rooted in
Detroit, Michigan.
Artificial Intelligence Fintech Automotive Healthtech SaaS

Let's build something fundable

Bring your product challenge. We'll find the clarity, the milestones, and the narrative that earns funding.

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