Strategic Product Advisory
Products that are Fundable by Design
Engineer and Product Strategist. I turn raw ideas into market-ready, investor-backed ventures.
Erin Lawler · Rooted in Detroit
Engineer and Product Strategist. I turn raw ideas into market-ready, investor-backed ventures.
Erin Lawler · Rooted in Detroit
A clear path from a problem worth solving to a product worth funding.
Define the real problem worth solving and the market that feels it most acutely.
Pressure-test assumptions against real user needs, journeys, and behavior.
Prioritize the features that matter now and sequence what comes later.
Ship, measure, and refine toward product-market fit with disciplined loops.
Enter the market with a narrative and momentum that earns investor attention.
One-on-one advisory to pressure-test assumptions and unblock decision-making.
Product direction and success criteria — vision translated into clear milestones.
Working sessions on scope, sequencing, and tradeoffs — including what not to build.
Partner with leadership to align product direction with business goals and resourcing.
Book a consult and let's pressure-test your product, sharpen your strategy, and build something fundable by design.